Final Project Presentations

Our last two class sessions will feature student project presentations, sharing the initiatives, activities, organizations, or enterprises you’ve all dreamed up. Please be sure you review the requirements for these presentations (below). And let’s be sure to start on time, since time will be very tight. Looking forward to seeing what you’ve all come up with! Read more

A (virtual) chat with Derek Sivers

Today’s class included an on-line video interview with Derek Sivers, founder of the CD Baby indie music distribution company, and arts entrepreneur. Sivers was in his office in Midtown Manhattan, and connected with the class through iChat. The session included some comments and insights from Sivers, along with questions from the class. It was an experiment. Seemed to work pretty well.

Derek Sivers Class Photo

Legal Issues for Creative Entrepreneurs

Russell_Beth_smOur guest speaker in today’s class, Elizabeth Russell of Russell Law, specializes in the legal issues facing artists and creative enterprise. We had a great open discussion about student concerns and questions. And she provided specific overviews of intellectual property issues of copyright and trademark. Read more

Derek Sivers on describing your art

Our virtual guest speaker, via iChat, for class on Friday, November 20 is Derek Sivers, founder of CD Baby and maven of the indie music scene. Here’s a clip featuring Derek from the documentary film What is INDIE?, where he’s explaining the importance of finding compelling words to describe your music (or, by proxy, your art).


Podcast of our Alumni Panel

We’ve just posted the audio podcast interview with UW-Madison alumni Doug Nevin, Mary Rohlich, and Mark Korshak. You can listen to it by clicking the embedded link below, or visiting the Internet Archive. Or, you can subscribe to the podcast series on iTunes University.

Data Presentation

My background as a Geography major has enabled me to take some fascinating courses in cartography, most recently with Mark Harrower. In that course there was a lot of emphasis on data presentation and how to show data effectively which used many different ideas from the broader graphic design world – the line between hardline cartography and graphic design really started to fade away.

Read more

Greg Landau podcast is now on-line

We’re pleased to post the 20-minute audio interview with recent guest speaker Greg Landau, both on the Internet Archive (through the media player below) and on our iTunes University podcast. Greg is a renowned and respected music producer, focusing on Latin American artists. He also teaches, produces films and on-line media, and runs his own record label and production company.

Listen along to hear how he arranges his work, and aligns his audience in “tribes.”

Need a company logo? Try Guru.com

A great resource people can use to develop corporate logos or illustrations is guru.com.  I’ve used them in the past and I still post projects up for my brand.  It’s really simple you create an account and then post a project.  You set the amount you are willing to spend and artists decide whether or not they want to submit something to you.  Alot of times artists will begin working on roughdrafts of your ideas which is pretty exciting. If you have any questions on how the process works you can email me.

Kevin Burgess

1000 True Fans

This is the article that Stephanie talked about in class. It is written by Kevin Kelley.

http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

More about building tribes

Our guest speaker today, Greg Landau, celebrated the idea of ‘building tribes’ as a way of building a career — creating a meaningful conversation that involves your work and engages people over time. One of the major current proponents of that approach is marketing guru Seth Godin, who explains the approach in this TED conference presentation. Worth a watch.


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About the Course

Arts Enterprise: Art as Business as Art is a Fall 2009 special topics course sponsored by the UW-Madison Arts Institute, and building on the work of UW's Arts Enterprise initiative. Read more...

About the Instructors

The course is being co-developed and co-taught by Andrew Taylor, Director of the Bolz Center for Arts Administration, and Stephanie Jutt, Professor of Flute and seasoned arts entrepreneur. Read more...

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